Insights

In the crowded world of partner marketplaces, too many app vendors fall into the trap of overcomplicating their products. They try to do...

Prepping for Team ‘25 – What Marketplace App Partners Should Do Before the Event Team ‘25 isn’t just another event—it’s the Super Bowl of...

So, you’ve built an app and launched it in a partner marketplace. Maybe it’s Atlassian, maybe it’s another ecosystem. Now what? I’ve seen...

The Atlassian Marketplace is a powerful ecosystem for app developers, but standing out among thousands of listings is no easy task....

For app vendors in the Atlassian Marketplace, one of the biggest strategic decisions is whether to build an app that lives within Jira or...

Capacity management and forecasting aren’t just about tracking who is busy—they are critical for ensuring that businesses operate...

Atlassian’s Jira Service Management (JSM) is emerging as a serious competitor to ServiceNow in the IT Service Management (ITSM) space....

I've lost count of the number of times an app vendor enthusiastically approaches me about their product, only to falter when I ask a...