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Drive Awareness, Engage Customers, and Generate Demand
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Standing out in your ecosystem requires more than just great products—it takes strategic marketing, compelling content, and impactful customer engagement. At Partner Strategy Group, we help  partners create demand, build brand authority, and foster meaningful connections with customers.

Thought Leadership & Content​
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Position your brand as an industry leader with compelling content.

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What’s Included:

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  • Professionally written thought leadership article (e.g., blog, LinkedIn post, or industry publication).

  • Content strategy consultation to align messaging with ecosystem trends.

  • SEO optimization for increased discoverability.

  • Social media guidance to maximize engagement.

  • 1-hour strategy session to refine the topic and audience targeting.

Webinar Strategy
 

Create engaging virtual experiences to educate and convert customers.

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What’s Included:

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  • Webinar concept and structure design (topic selection, format, and engagement strategies).

  • Speaker coordination (internal or guest speakers).

  • Presentation deck creation with compelling visuals and key messaging.

  • Event promotion strategy (email, social media, etc.).

  • Post-webinar follow-up strategy to nurture leads and continue engagement.

Remote Customer Engagement

 

Strengthen relationships and build loyalty through interactive virtual experiences.

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What’s Included:

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  • Tailored customer event planning (e.g., roundtables, product showcases, exclusive briefings).

  • Curated guest list strategy to ensure high-value attendees.

  • Engagement strategy (interactive polls, Q&A, personalized experiences).

  • Post-event follow-up plan to continue the conversation and nurture relationships.

  • End-to-end execution support from concept to delivery.

In-Person Customer Event

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Host impactful live events that leave a lasting impression.

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What’s Included:

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  • Event planning and logistics support (venue selection, format, agenda).

  • Personalized customer engagement strategy to maximize relationship-building.

  • Marketing assets & event promotion (invitations, landing pages, branded materials).

  • On-site support and coordination (run-of-show, guest management).

  • Post-event follow-up recommendations to drive continued engagement

Tradeshow Strategy

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Maximize Your Impact at Industry Events

 

What’s Included:

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  • Event Selection Guidance – Identify the best tradeshows and industry events for your business goals.

  • Booth Strategy & Design Consultation – Optimize your booth layout, messaging, and branding for maximum engagement.

  • Pre-Event Marketing & Outreach Plan – Develop a strategy to drive booth traffic and schedule meetings in advance.

  • Sales & Engagement Playbook – Equip your team with talking points, lead capture strategies, and follow-up plans.

  • Onsite Engagement Strategy – Best practices for attracting attendees, running demos, and delivering a compelling pitch.

  • Post-Event Lead Nurturing Plan – Ensure follow-ups convert to opportunities with a structured outreach framework.

Marketing Consulting​
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For partners who need continuous marketing support without the overhead of an in-house team.

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Choose to Include:

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  • Monthly content creation (blogs, articles, LinkedIn posts).

  • Ongoing webinar and virtual event execution.

  • Lead nurturing strategies (email campaigns, follow-up frameworks).

  • Customer event planning (remote and in-person).

  • Marketing strategy consultations to refine messaging and optimize engagement.

 

Why Choose This Service?

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  • Consistent brand presence in the ecosystem.

  • Scalable marketing efforts without hiring a full team.

  • Flexible support tailored to your business needs.

  • Exclusive insights on best practices for partner marketing.

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