Winning at Team ‘25 – How Atlassian Marketplace Partners Can Make the Most of the Event

Team ‘25 isn’t just another conference—it’s prime time for Atlassian Marketplace partners to make real connections, close deals, and get in front of the right people. But showing up isn’t enough. You need a game plan. Here’s how to dominate the event once you’re on the ground in Anaheim.

1. Prioritize the Right Sessions

Not all sessions are created equal. Focus on what actually moves the needle for your app business:

• Marketplace & Partner Tracks – Get insights into Atlassian’s roadmap and how to align your strategy.

• Cloud, AI, and Enterprise Sessions – These trends shape buying decisions—know where Atlassian is heading.

• Breakout Sessions – This is where the gold is. Ask smart questions. Build relationships. Get insider info that others will miss.

2. Work the Expo Floor

The expo floor isn’t just about swag (though, let’s be real, a fresh Atlassian hoodie never hurts). It’s a live marketplace—and you need to work it like a top-tier salesperson:

• Hit the Atlassian Booths First – This is where you’ll find Product Managers, Partner Managers, and other insiders who can impact your app’s success.

• Talk to Solution Partners – These folks drive implementation and can be powerful allies for app adoption.

• Make Strategic Booth Visits – Don’t just roam—target companies that complement your app or could be integration partners.

3. Network at Every Opportunity (Yes, Even the Happy Hours)

Some of the most valuable conversations won’t happen in the conference center. They’ll happen over drinks, coffee, or a random hallway chat.

• Attend Atlassian-hosted networking events – If Atlassian is hosting it, important people will be there.

• Go to partner-sponsored happy hours – Low-key but high-value networking.

• Don’t be afraid to introduce yourself – Everyone is here to connect. Be the person they remember.

4. Capture Content (Without Being Annoying)

You want to stay top-of-mind before, during, and after the event. The best way? Live content.

• Post key takeaways on LinkedIn – Bonus points if you tag speakers or Atlassians

• Snap pics with partners & customers – Subtle social proof = instant credibility.

• Record quick video insights – Nothing polished, just a “What I learned today at #Team25” post. People engage with authenticity.

5. Be a Closer: Lock in Next Steps Before Leaving Anaheim

Conversations without follow-ups are just small talk. Turn good chats into real business.

• Book post-event calls on the spot – Pull out your phone and schedule it right then and there.

• Summarize discussions in a quick follow-up message – Remind them what you talked about and how you can collaborate.

• Seal the deal when interest is hot – If someone is ready to move forward, don’t wait. Get commitments while the energy is high.

The Bottom Line

Team ‘25 is a goldmine for Marketplace partners—but only if you play it right. Prioritize high-value sessions, work the expo floor strategically, network beyond the conference rooms, capture content to stay relevant, and turn conversations into commitments.

Next up: How to Turn Team ‘25 Momentum into Long-Term Marketplace Growth!

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Author: Elizabeth Wheeler

President, Partner Strategy Group