The Post-Team ‘25 Playbook – Turning Event Insights into Marketplace Growth

Team ‘25 is over, and you’re heading home from Anaheim with a head full of ideas and probably a few too many swag items. But here’s the deal—the real work starts now. A great event means nothing if you don’t follow through. Here’s how to turn all that Team ‘25 momentum into real business growth.

1. Follow Up (Before They Forget You)

Timing is everything. If you wait too long, those high-energy conversations will fade into distant memories. The follow-up window? 48 hours max.

• Personalized Emails – Skip the generic “great meeting you” nonsense. Reference the actual conversation and suggest a next step.

• LinkedIn Connections – Connect immediately and send a quick message reinforcing the conversation.

• Post-Event Meetings – Lock in follow-ups now. Get key partners and prospects on a call within the next two weeks.

  
  

2. Turn Insights into Action

You just spent days absorbing Atlassian’s latest priorities, partner insights, and customer pain points. Now it’s time to apply what you learned.

• Product Adjustments – Did customers hint at missing features? Prioritize roadmap updates accordingly.

• Messaging Tweaks – If your pitch didn’t land well in person, fix it now.

• Go-to-Market Strategy – Use what you learned from Atlassian leadership and partners to refine your approach.

  
  

3. Repurpose Event Content for Maximum Reach

Content doesn’t expire when the event ends—use it to extend your visibility.

• Write a LinkedIn Recap – “Top 5 Things We Learned at #Team25” posts get attention.

• Share Customer & Partner Quotes – Testimonials gathered at the event? Gold.

• Follow Up on Live Posts – If you posted insights during the event, keep the discussion going.

4. Strengthen New Partnerships

You probably shook hands on some “we should collaborate” conversations. Time to make them real.

• Schedule a deep-dive call – Flesh out integration ideas or co-marketing opportunities.

• Define next steps clearly – A partnership with no action plan is just a nice conversation.

• Loop in your team – Make sure internal stakeholders are aligned on partnership potential.

5. Measure, Analyze, Improve

Was Team ‘25 actually worth it? Time to check the numbers.

• Meetings vs. Pipeline – How many conversations are leading to real deals?

• New Partnerships – Did you connect with the right solution partners?

• Atlassian Engagement – How much closer are you to the Atlassian teams that matter?

Use these insights to fine-tune your event strategy for next year.

The Bottom Line

Team ‘25 wasn’t just an event—it was an opportunity. The app partners who take fast action will turn their time in Anaheim into real marketplace growth. Follow up, act on insights, repurpose content, solidify partnerships, and measure what worked. Do that, and Team ‘25 won’t just be a great memory—it’ll be a catalyst for your next big move.

What’s next for your app? Let’s make it happen.

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Author: Elizabeth Wheeler

President, Partner Strategy Group